Lead: With the perfect cut, the first ever-shaped diamond that has been rated as a true “bright cut” in history, its exclusive cutting technology makes the size up 15% larger than ordinary pad-type drills, and is the founder of Diamond Bird. Mr. Xu Lei, the co-president of the group, introduced “Fire Cushion diamond is the upgrade of the diamond bird in the craft, showing the smartness of the fingertips with the top fire”, bigger and more shining.

Asia's largest diamond jewelry experience center settled in Shanghai Diamond Bird re-starting industry benchmark

Shanghai – On January 15th, 2015, “Extreme Experience” – the opening ceremony of the new upgrade of Diamond Bird Shanghai’s flagship experience center, was held on the 8th floor of Shanghai Hongyi Plaza. The new upgrade of Shanghai’s flagship experience center with the 3EX of diamonds as the key word for the guests presented to showcase the more luxurious diamond birds, 2000 square meters of land is the top of Asia’s largest diamond jewelry experience center.

Asia’s largest diamond jewelry experience center Diamond Birds Shining Shencheng


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Diamond Birds Shanghai Flagship Experience Center Opening Ceremony

The opening ceremony of the new upgrade of the flagship experience center in Shanghai, the founder of Diamond Bird and the co-presidents of the group, Mr. Xu Lei and Ms. Xu Wei, told the scene about the many highlights of the diamond bird upgrade. The opening ceremony also attracted guests from all walks of life and the media. Mr. Li Mu, deputy director of the China Shanghai Diamond Trading Joint Management Office, and Mr. Chen Zhijun, Director of Strategic Development of the International Platinum Association, also attended the opening ceremony.

As a well-known domestic diamond brand, Diamond Bird first created the O2O sales model in the jewelry field. Its experience center now covers 14 cities across the country, providing a complete customized wedding ring service for Chinese couples online and offline. Countless touching love. In 2005, Diamond Bird’s first experience center was established in Shanghai. Ten years later, Diamond Bird’s flagship experience center in Shanghai was newly upgraded. It has 2,000 square meters of luxury space and was exclusively invited by internationally renowned luxury interior designers. The design and master-class luxury interiors make the guests and members of the day come to the fore.

This comprehensive upgrade, the combination of luxury and fashion is the most memorable, from the entrance to the 8th floor of Hongyi Plaza where the diamond bird is located, it is obviously distinguished and elegant. From the boutique area of ​​the diamond bird brand’s unique birdcage design to the carefully crafted flower wall area, everyone feels a romantic atmosphere. The Platinum Pavilion, jointly created by the Diamond Birds and the International Platinum Association, also uses the jewellery culture wall to tell the brand glory of the diamond ring, the preferred brand of the domestic wedding ring. Ms. Xu Wei, founder of Diamond Bird and co-president of the group, said emotionally at the scene: “Diamond Bird is not only pursuing the upgrade of the store, but also the upgrade of the brand itself, bigger than bigger.” As she said, the diamond is small. The open luxury space of Bird’s flagship experience center in Shanghai, the combination of classic detail design and diamonds, allows people to experience the ultimate experience of this upgrade for consumers.

Shining like a diamond 3EX concept leads the ultimate experience


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Upgraded flagship experience center environment is extremely luxurious and comfortable

Only diamonds that have achieved 3 EX (Excellent) cuts, finishes, and symmetry will be hailed as truly brilliant cut diamonds, and Diamond Birds is the leading diamond brand with a long-lasting pursuit of the ultimate diamond quality. The pursuit of 3EX for its diamonds has the same requirements for the environment and services that its offline experience center can bring to consumers.

From the environment, Diamond Bird Shanghai’s flagship experience center is not only the largest and most luxurious in Asia, but also has the most professional diamond appreciation instruments in the industry, enabling Diamond Birds to provide customers with authoritative and reliable product recommendations. In terms of service, the newly upgraded Diamond Bird Shanghai Experience Center will provide customers with diversified comfort experience services, private consultancy services, and exclusive VIP membership services, which will enable customers to truly feel before and after the sale. Comfortable, caring and secure shopping experience, so that every couple can enjoy love and promise happiness in the small bird store. In addition to environmental and service upgrades, Diamond Birds has always adhered to the diamonds. From the selection of diamond quality to the delicate finished design to the exquisite craftsmanship, every love is worthy of inscribed diamonds. A woman needs a delicate diamond as its unique charm.

Diamond Bird is committed to bringing the ultimate products and services to consumers. Not only does it have 3EX quality products, but it will also provide consumers with 3 EX’s ultimate services in the newly upgraded Shanghai Flagship Experience Center. Experience the benchmark of perfect pursuit.

Choice from New York Girls Lady New York Series World Premiere


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Fire_Cushion Diamond’s new Lady_New_York product line debut

As the representative series of Diamond Bird’s first season of 2015, Fire Cushion Diamond’s new Lady New York product line was grandly launched at the opening ceremony of the Diamond Bird Flagship Experience Center to break the traditional Seiko cut to come from Inspired by the fashion girls in the Upper East Side of New York, it is the best choice for trend women to successfully become Queen S.

Whether it’s cutting or design, the Fire Cushion Diamond’s Lady New York diamond ring is even more special, demonstrating the wearer’s uniqueness. With the perfect cut, the first ever-shaped diamond that has been rated as a true “bright cut” in history, its exclusive cutting technology has expanded the size by 15% compared to ordinary pad-type drills, and is like the founder and group of Diamond Birds. Mr. Xu Lei, the co-president, introduced “Fire Cushion diamond is the upgrade of the diamond bird in the craft, showing the smartness of the fingertips with the top fire”, bigger and more shining. At the opening ceremony, three models showed three diamond rings named Passion, Energy and Elegant, which showed the enthusiasm, vitality and elegance of urban women. The diamond bird brought the Manhattan-style feminine spirit. With ample and bright life attitude, the perfect interpretation of “because special, so shine.”

From the first diamond on the Internet in 2002 to the first offline store in 2005, the diamond bird has never stopped moving forward. The unveiling of the new 2000-square-meter flagship experience center has created the largest diamond jewelry experience center in Asia, integrating the concept of luxury and wedding into the brand culture. The details of the top diamond brands are displayed everywhere. The most international luxury experience feels the most professional instruments in the industry. From the top diamonds to the perfect craftsmanship, from diversified experience to exclusive service, Diamond Bird is becoming the true flagship of the diamond jewelry industry.