Abstract: Miu Miu has released the first fragrance in the history of the brand, and held a star-studded release party in Paris, followed by the 2016 early autumn vacation series.
Miu Miu has released the first fragrance in the history of the brand, and held a star-studded release party in Paris, followed by the 2016 early autumn vacation series.
Givaudan SA (GIVN.VX), a long-term partner with the Prada brand, has continued to create a new fragrance for the sister brand Miu Miu. Based on floral notes, Miu Miu perfume blends lily of the valley, jasmine, rose essence and some green grass notes, and adds Givaudan SA’s original akigalawood to add wood and spicy aroma.
Miu Miu, a perfume and beauty products group Coty Inc. (NYSE:COTY) Coti Group, has a capacity of 30 ml, 50 ml and 100 ml, respectively, and is priced at 58 euros (about 398 yuan) and 82 euros in France. (about 563 yuan) and 110 euros (about 755 yuan), in addition to shower gel, body lotion and body cream. In August, the fragrance will be officially launched in the UK market. In September, Neiman Marcus, Nieman Marcus and Bergdorf Goodman, which are based in the US, will be introduced to the international market. The first year of global sales will reach 5,000. The industry expects retail sales to reach $60 million in the first year of its listing.
The young French-English dual-national model and actor Stacy Martin, who has been shooting for Miu Miu for two seasons, is the first spokesperson of Miu Miu perfume, and the advertisement by renowned fashion photographer Steven Meisel has been exposed.